Nike’s “Write the Future” campaign  is one their best of all time. This World Cup inspired campaign now collaborating with the RED foundation joined forces to fight against HIV/AIDS. Next time you go out to pick up some kicks, make sure to pick up the (Nike)red laces. The proceeds from all laces sold go to the RED foundation, which in turn go towards preventative medicine much needed in Africa. So next time you’re out buying some kicks, make sure to cop these laces as well. Something as simple as spending a few extra bucks, will go a long way to better the lives of many. The only way to make the world a better place is if we as society do something about it, and this way really isn’t too hard. The video features the Chelsea and Ivory Coast striker, Didier Drogba. Peep it below.