XXL has made a huge impact with their hip hop freshman list the last couple of years, with notable rappers such as Lupe Fiasco, Joell Ortiz, Wale, and Kid Cudi. So with past success this list had garnered some excitement and anticipation for it’s arrival. I wanted to blog about this as soon the Cover [...]

This is a public service announcement. We are still working, and working hard at that. Unfortunately, the site hasn’t been updated in a while due to all the moves and changes we have been planning. After much talk and deliberation, we here at No-Hypebeast are officially tired of “living everyday life” how everyone tells us. [...]

Start Time: Friday, February 12 at 9:00pm
End Time: Saturday, February 13 at 4:30am
Where: 411 New York Avenue NE Washington DC 20002

It’s 1st Impressions Studio….
…and all we know is how to shake things up. Please don’t get us twisted we have lots of LOVE for you and yours! But Valentine’s Day is Sunday….so before the chocolates, [...]

A major part of the pageantry when it comes to the Super Bowl are the commercials. I will admit I’m a fan of the commercials and now that I’ve watched this one by Gatorade I’m super pumped for the Super Bowl. I love how it breaks down the playoffs, how it shows the players during [...]

XO: Leaders of the New Cool from 1st Impressions Studio on Vimeo.