Nike’s “Write the Future” campaign  is one their best of all time. This World Cup inspired campaign now collaborating with the RED foundation joined forces to fight against HIV/AIDS. Next time you go out to pick up some kicks, make sure to pick up the (Nike)red laces. The proceeds from all laces sold go to the RED foundation, which in turn go towards preventative medicine much needed in Africa. So next time you’re out buying some kicks, make sure to cop these laces as well. Something as simple as spending a few extra bucks, will go a long way to better the lives of many. The only way to make the world a better place is if we as society do something about it, and this way really isn’t too hard. The video features the Chelsea and Ivory Coast striker, Didier Drogba. Peep it below.

BB Gun is well known for their high quality of work, and this video is epic. This video is for J. Cole’s single titled “Who Dat.” Although the official debut album has yet to be announced, his recent appearance on 106th & Park and the promotional plug for this video leaves fans with much to speculate about. The whole video is one continuos take, and I have to admit it works really well. This video must have been a challenge to shoot (to say the least) but everything from the concept, the angles, the coloring, and even the explosions are on point. I have to say its a good, solid body of work which BB Gun consistently delivers. This video is no different. Check out some more of their work at bbgunfilm.com, and peep J. Cole’s “Who Dat” music video below.

No Hypebeast and 1st Impressions Studio introduces yet another prominent young hip hop artist from Washington, DC by the name of JC Dot. We are excited to announce the release of the highly anticipated music video, OMG, directed by DC’s very own 1st Impressions Studio. Download his latest mixtape, The Aviator, and all of his previous projects at jcdotmusic.com and follow @JCDot on twitter.

Gordo Brega: better known as “The King Of Spanglish Hip-Hop” releases the second video of his latest mixtape  M.W.A (Migos With Attitude). After more than 10,000 downloads of his mixtape in the first week of its release, Gordo assures that the video will match the quality of his music. He also promises to deliver a combination of street reality with artistic form. To download Gordo’s mixtape, log on to www.GORDOBREGA.com and be a part of the Spanglish Hip-Hop revolution!

Video directed by 1st Impressions Studio